If you've searched "ayush herbal masala kya hai" or "aayush herbal masala kaisa hai", this page puts the facts in one place: what is inside the pouch, what it costs, what customers actually say (good and bad), and how to buy the genuine product. Everything here matches what our product pages state today.
What is Aayush Herbal Masala? (Aayush Herbal Masala kya hai?)
Quick answer: Aayush Herbal Masala is a tobacco-free, supari-free herbal chewing masala from Aayush Wellness Limited, a BSE-listed company. It is made from 10+ Ayurvedic and natural herbs such as Ashwagandha, Mulethi, Amla and Kaunch Beej. It comes in 2 g pouches in Paan Masala, Gutka and Royal Tobacco flavours, and is labelled 0% Tobacco, 0% Nicotine and 0% Supari.
Aayush Herbal Masala is made for adults who enjoy the ritual and taste of chewing masala but don't want tobacco, nicotine or supari in their mouth. The blend copies the familiar taste and aroma of traditional pan masala and gutka. It is a no-spit formula, so you can chew it at the office or on the road without looking for a place to spit.
Our product page describes it as "a natural, non-addictive, tobacco-free solution for oral wellness" with "No Tobacco & No Chemicals". Our tagline sums up the idea: स्वाद भी सेहत भी!
It is sold by Aayush Wellness Limited (formerly Aayush Food and Herbs Limited), listed on BSE under scrip code 539528, with its registered office in Goregaon East, Mumbai.
Aayush Herbal Masala ingredients
Quick answer: The store lists these key ingredients for Aayush Herbal Masala: Ashwagandha, Mulethi (licorice), Amla, Kaunch Beej, Turmeric, Kesar (saffron), Cardamom seeds, Tamarind seeds and Melon seeds, which add up to "10+ Ayurvedic & Natural Herbs". It contains no tobacco, no nicotine and no supari (betel nut). Check the printed ingredient list on your pouch, and read the lab report on the product page.
| Ingredient | What it is |
|---|---|
| Ashwagandha | A root widely used in Ayurveda |
| Mulethi (Licorice) | A sweet root that adds a smooth taste |
| Amla | Indian gooseberry, naturally rich in Vitamin C |
| Kaunch Beej | Seeds of Mucuna pruriens, a traditional Ayurvedic herb |
| Turmeric | The familiar haldi from every Indian kitchen |
| Kesar (Saffron) | Adds aroma and colour |
| Cardamom seeds | Elaichi, which gives the classic fresh mouth-feel |
| Tamarind seeds | Used for texture and chew |
| Melon seeds | Add bite and a mild nutty taste |
What is NOT inside: tobacco, nicotine and supari. Those three are the reason many people want to move away from regular pan masala and gutka.
For a closer look at the three hero herbs, read our earlier post: Inside the ingredients: Ashwagandha, Amla & Mulethi in Aayush Herbal Masala. The full ingredients glossary is on our Ingredients page. A lab test report is linked on the product page.
Flavours: Paan, Gutka and Royal Tobacco
Quick answer: Aayush Herbal Masala comes in three flavours on the official store: Paan Masala Flavour, Gutka Flavour and Royal Tobacco Flavour. All three are tobacco-free and nicotine-free. "Royal Tobacco" and "Gutka" are flavour names only. They copy the taste profile people are used to, without containing tobacco or supari.
- Paan Masala Flavour: a sweet, aromatic paan taste with cardamom freshness. A good first pick if you mostly chewed meetha or plain pan masala.
- Gutka Flavour: a stronger, sharper profile for people used to gutka.
- Royal Tobacco Flavour: the boldest profile, made for people who were used to tobacco-style blends.
Many customers try one sachet pack first, then buy the big ziplock pouch once they find their favourite.
Aayush Herbal Masala price (as on the official store)
Quick answer: On store.aayushwellness.com today, sachet packs cost ₹649 for 60 pouches, ₹999 for 120 and ₹1,399 for 180. That works out to about ₹10.80, ₹8.30 and ₹7.80 per pouch, and the store advertises "₹10 per serving". Ziplock big pouches cost ₹649 (100 g), ₹949 (150 g) and ₹1,799 (300 g). Prices and offers can change.
Sachet packs (2 g pouches)
| Pack | Price | Approx. per pouch |
|---|---|---|
| 60 pouches | ₹649 | ~₹10.8 |
| 120 pouches | ₹999 | ~₹8.3 |
| 180 pouches | ₹1,399 | ~₹7.8 |
Ziplock big pouches (Pan Masala, Gutka and Royal Tobacco flavours)
| Pack | Price |
|---|---|
| 100 g | ₹649 |
| 150 g | ₹949 |
| 300 g | ₹1,799 |
Shops, distributors and institutions can use the Herbal Masala bulk order listing or the distributor enquiry page.
Prices checked on the official store on 22 October 2026, including taxes. Marketplace prices may differ.
Aayush Herbal Masala coupon code and offers
Quick answer: Offers are shown on the product page at checkout. On 22 October 2026 these were live: BUY5GET1FREE (buy 5 Herbal Masala packs, get 1 free), AUS50 (auto-applied: buy 1 product and get 2 more at half price), ₹50 off on prepaid orders, free shipping, and Cash on Delivery. Codes change, so always check the live product page.
Avoid third-party "coupon" websites. Codes listed there are often expired, and some link to unofficial sellers. The only official offers are the ones shown on store.aayushwellness.com and on our official marketplace listings.
Aayush Herbal Masala side effects (side effects in Hindi: kya koi nuksaan hai?)
Quick answer: Aayush Herbal Masala is made from food herbs and contains no tobacco, nicotine or supari. Like any herbal product, it may not suit everyone. One store reviewer reported mouth burning and irritation after two days and stopped using it. Follow the 2 g serving, avoid it if you are pregnant or nursing, and stop and see a doctor if you feel any discomfort.
Here is what our label and product page say, in plain words:
- Adults only. It is made for adult users.
- Serving size: one 2 g serving whenever you crave a refreshing taste. It is best after meals.
- Do not use if you are pregnant or nursing.
- Talk to your doctor before adding any new product, especially if you have a medical condition, an allergy or take regular medicines.
Honest note: individual reactions vary. Among our store reviews, one customer, Ravi Bansal, wrote: "Do din use karne ke baad mooh mein jalan aur irritation feel hui, isliye band karna pada. Shayad sabko suit nahi karega." (Store review, store.aayushwellness.com). If you feel burning, irritation or any allergic reaction, stop using it and consult a doctor or dentist.
Hindi summary: Aayush Herbal Masala mein tambaku, nicotine aur supari nahi hai. Phir bhi har herbal product har kisi ko suit kare, zaroori nahi. Pregnant ya breastfeeding ho to istemal na karein, aur koi takleef ho to band karke doctor se baat karein.
Aayush Herbal Masala review: kaisa hai? What customers say
Quick answer: Reviews are mixed but mostly positive. The official store shows 996 reviews averaging about 4.5/5. The Amazon listing for the 180-sachet Paan pack showed 3.3/5 from 32 ratings when checked on 22 October 2026. Customers praise the lighter taste and the tobacco-free formula, while some dislike the taste or value. Individual experiences vary.
Below are real reviews with their source. They are shown word for word, with Hinglish kept as written.
From Amazon.in (Verified Purchase)
- "This is actually quite good. Tastes pleasant, not too sweet or sharp, and feels much lighter than regular paan masala. Happy with the quality and the fact that it's tobacco free." by Sakshi, 5★, 6 Feb 2026
- "Nice product, very helpful to control gutka addiction." by Montu, 5★, 10 Jan 2026
- "Very poor test not value for money." by Samir, 1★, 12 Feb 2026
From the official store (store.aayushwellness.com)
- "Office ka stress craving trigger karta tha mere liye. Ab jab bhi wo feeling aati hai, ye le leta hu instead. Dheere dheere old habit peeche chhut rahi hai." by Chander Yadav
- "Bhai ne recommend kiya tha jab maine purani habit chhodne ki koshish start ki thi. Shuru mein craving bahut thi, ab 2 mahine baad situation kaafi control mein hai." by Lata Chowdhury
- "Meri family ne khud notice kiya ki main pehle se kam irritable rehta hu ab… Chhoti si win hi sahi lekin real hai." by Kavita Bhatt
These are individual customer experiences, not medical claims. Results vary from person to person.
Can it help me move away from gutka and pan masala?
Quick answer: Many customers say they used Aayush Herbal Masala to move away from gutka and tobacco. It gives them the same chewing ritual and familiar taste with 0% tobacco, 0% nicotine and 0% supari. Unlike nicotine replacement products, which deliver nicotine, it contains no nicotine and is described on our store as non-addictive. Your experience may differ.
Most chewing habits are as much about routine as about the substance itself: after chai, after a meal, during a stressful call. Aayush Herbal Masala lets you keep the routine while leaving out tobacco, nicotine and supari. Customers often describe a gradual switch. The three-month switching plan on our blog shows how many of them approach it.
If you want to stop tobacco completely, support makes a real difference. Talk to your doctor, or call India's free National Tobacco Quitline at 1800-11-2356. For a step-by-step approach, read How to quit chewing tobacco or gutka: your complete guide or the Hindi guide, Gutka chhodne ka natural Ayurvedic tarika.
Where to buy genuine Aayush Herbal Masala (online, Blinkit and more)
Quick answer: Buy genuine Aayush Herbal Masala on the official store, store.aayushwellness.com, which offers free shipping, Cash on Delivery and WhatsApp ordering. It is also sold on Amazon.in under the brand "AAYUSH" and on leading quick-commerce apps. Check that the pack says Aayush Wellness, shows batch and expiry details, and comes from an authorised seller.
- Official store: Aayush Herbal Masala sachets · Ziplock big pouches · All Herbal Masala
- WhatsApp orders: 8655611700
- Amazon.in: search "Aayush Herbal Masala" and check that the brand shows as AAYUSH
- Quick commerce (Blinkit and others): our product page says it is "available on leading marketplaces and quick commerce". Availability depends on your pincode, so search "Aayush Herbal Masala" in the app.
How to spot a fake: an unusually low price from an unknown seller, a missing batch or expiry date, a broken seal, or spelling mistakes on the pack. If in doubt, order from the official store or write to sales@aayushwellness.com.
FAQs
Aayush Herbal Masala kya hai? It is a tobacco-free, nicotine-free and supari-free herbal chewing masala from Aayush Wellness Limited. It is made with 10+ Ayurvedic and natural herbs like Ashwagandha, Mulethi, Amla and Kaunch Beej, and sold in 2 g pouches.
Aayush Herbal Masala kaisa hai?
Customers often say it tastes lighter than regular pan masala and like that it is tobacco-free. Some don't like the taste. The official store shows about 4.5/5 from 996 reviews, and the Amazon 180-pack listing showed 3.3/5 from 32 ratings on 22 Oct 2026.
Kya isme tambaku ya nicotine hai?
No. The pack and store state 0% Tobacco, 0% Nicotine and 0% Supari.
Is Aayush Herbal Masala addictive?
It contains no nicotine or tobacco, and our store describes it as non-addictive. Use it as directed: one 2 g serving when you feel the craving.
Aayush Herbal Masala ke side effects kya hain?
It is made from food herbs, but it may not suit everyone. One store reviewer reported mouth burning. Don't use it during pregnancy or breastfeeding, and stop and consult a doctor if you feel any discomfort.
Aayush Herbal Masala ka price kya hai?
On the official store, 60 pouches cost ₹649, 120 cost ₹999 and 180 cost ₹1,399. Ziplock pouches cost ₹649 (100 g), ₹949 (150 g) and ₹1,799 (300 g).
Kya Aayush Herbal Masala Blinkit par milta hai?
The brand says it is available on leading quick-commerce apps. Search "Aayush Herbal Masala" in Blinkit for your pincode, or order from the official store with free shipping.
Is Ayush Herbal Masala the same as Aayush Herbal Masala?
Yes. People often search it as "Ayush". The brand is spelled Aayush and made by Aayush Wellness Limited (BSE: 539528).
These statements have not been evaluated by the FSSAI as disease claims. Aayush Herbal Masala is not intended to diagnose, treat, cure or prevent any disease. For adults only. Customer reviews are individual experiences.